Anti-weed rap by teen influencer Kesh Kesh goes viral | #socialmedia | #children

“This is weed, pot, cannabis, Mary Jane/ Ain’t nothing cool about what it can do to your brain”

A social media campaign for the Los Angeles County Department of Public Health has been declared a massive success after one of the videos, which featured teen influencer Kesh Kesh, has gone viral on TikTok.

The digital campaign, which launched in May 2019, seeks to educate the public about the potential pitfalls of consuming cannabis before reaching the legal age, which in California is 21.

The campaign, for which the theme was  “bigger choices” was created by and for Los Angeles teens and aims to “provide accurate information from trusted sources to warn tweens and teens of the dangers of under-age marijuana use,” according to a press release.

Performer and influencer Akeshia King, who is known online as Kesh Kesh and boasts 550K Instagram followers, posted her clip, dubbed the Kesh Kesh Weed Rap, to her TikTok account, spurring other teens to create their own versions.

“This is weed, pot, cannabis, Mary Jane/ Ain’t nothing cool about what it can do to your brain/ It messes with your memory (who the who are you?)/ And when it comes to solving problems — uh, what do I do?” raps King.

Evaluations from LA advertising and marketing firm advertising and marketing firm Fraser Communications indicate that the Kesh Kesh track seems to have made an impression on local youth, with the majority of teens surveyed, said they found the video to be  “informative, trustworthy, attention-grabbing, convincing, provided a reason not to use marijuana, made them think they could do something better with their life, and fun to watch.”

The campaign garnered more than 112,239,519 million impressions. The entire collection of Bigger Choices videos can be viewed here.


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