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“This campaign gets us one step closer to achieving our goal of reducing the number of accidental childhood drownings,” said Emily Wyckoff, owner of Goldfish Swim School – Boise. “We’re thrilled to be reunited after a challenging year and dive back in as we welcome even more families back to the pool this summer. We look forward to seeing all the signed safer swimmer pledges that come through as we join forces to support the cause of water safety awareness.”
Sadly, childhood drownings have been on the rise as the American Academy of Pediatrics issued a formal warning of an increased threat in drownings due to implications brought on by the pandemic. Goldfish Swim School – Boise is committed to making a positive impact to help prevent such drownings by bringing greater awareness to water safety heading into the summer months (May-August), which according to Total Aquatics Programming data, account for two-thirds of annual childhood drowning incidents. Due to restrictions brought on by the pandemic, many children have been out of swim lessons for some time, making it critical to brush up on water safety tips before their first experience back in the water.
“Drowning can happen anywhere at any time, to anyone, and with this pandemic-gap in swim lessons, there’s greater risk,” said Dr. Molly O’Shea of Birmingham Pediatrics + Wellness Center and official pediatrician of Goldfish Swim School. “As a pediatrician, I believe it is so important to promote family conversations about water safety, drowning prevention and the value of swim lessons, because they have the ability to help reduce the risk of childhood drownings by 88%. This campaign is a tremendous way to bring greater attention to the importance of water safety as a family.”
By visiting the Safer Swimmer Pledge landing page, families can sign to join the cause in promoting and prioritizing water safety, while also accessing at-home water safety tools and activities and reviewing “water safety whys” – families’ first-hand experiences and testimonials on how water safety has made an impact in their lives. Once families have taken the pledge, they will also receive a promo code for 25% off any Speedo USA purchase with 10% of that purchase also donated to the USA Swimming Foundation. Championing this cause as a vocal advocate for water safety is brand ambassador and World Champion Swimmer Ryan Murphy, who is supporting the initiative while in the throes of training for the postponed 2020 Games.
“Even as I gear up for the Games, my passion lies in spreading the important message of water safety,” said Murphy, who is also an ambassador for the USA Swimming Foundation. “I have a deep love for the sport of swimming, but sadly drowning remains the number one cause of unintentional injury-related death among children ages 1 to 4. With this campaign, it’s my hope more and more families will prioritize water safety. Getting swim lessons at a young age can have such a positive effect on kids and their ability to feel comfortable in and around the water, while also giving parents peace of mind at the pool or beach – and who knows, it might even spark a love of the sport too.”
Throughout the campaign, Goldfish Swim School will be announcing various pledge prizes on social media along with the grand prize winner of a year of free swim lessons on June 4. The winning family will be contacted directly to begin the onboarding process and gear up for lessons just in time for the summer season ahead.
Committed to operating Safer. Stronger. Together.™, Goldfish Swim School – Boise provides swim lessons and water safety instruction to infants and children ages four months to 12 years, teaching children how to be safer in and around the water. The school offers swim lessons and programs using a proprietary philosophy, The Science of SwimPlay®, to build life skills both in and out of the water using play-based learning in a fun and safe environment. Each school’s number one focus and main priority is always the same – educating children on water safety while teaching them how to swim and respect the water.