Thanks to those becoming far more health-conscious, cold-pressed juices are making waves with a potential $8.1 billion market, according to Wintergreen Research. For investors, that’s great news for companies such as Better Plant Sciences Inc. (CSE:PLNT)(OTC:VEGGF), Amazon.com Inc. (NASDAQ:AMZN), Coca-Cola Co. (NYSE:KO), Hain Celestial Group Inc. (NASDAQ:HAIN), and PepsiCo Inc. (NASDAQ:PEP).
It’s also great news for health conscious investors, too. All as millions wake up to the health benefits. For example, according to The Sanctum Coffee & Juice Bar, “Because no heat or oxygen is used in the cold-pressing process, nutrients do not get lost as they typically would during pasteurization. Vitamins and enzymes can be lost or destroyed by commercial juicing, while cold pressing gets the most liquid and nutrients out of the produce as possible.”
In addition, they note cold-pressed drinks can help increase your overall health. After all, such drinks are packed with nutrients from fruits and vegetables. Reportedly, the drinks can help boost your immune system since they’re rich in antioxidants. In addition, they can help you experience an “almost instantaneous energy kick,” added The Sanctum Coffee & Juice Bar.
No wonder there’s growing demand.
Look at Better Plant Sciences (CSE:PLNT)(OTC:VEGGF) for example
Better Plant Sciences just announced that its wholly-owned subsidiary, Jusu Bars Corp. has relaunched a new Shopify-powered version of its direct-to-consumer eCommerce website jusubar.com. The new site now offers direct-to-consumer delivery of refrigerated cold-pressed juices in Metro Calgary, Alberta, Metro Vancouver and Victoria, British Columbia, with this service now available to a total population in those areas of 4.4 million. This week, Jusu launched an order fulfillment site in Metro Vancouver that provides its cold-pressed juices and juice cleanses via pick-up or home delivery every Tuesday and Thursday from their Yaletown facility located at 1238 Homer Street, Vancouver, BC.
The new jusubar.com website features a Shopify-powered mobile-friendly theme, with enhanced speed, lifestyle images, and easily accessible information about how to purchase and about the Jusu juices. Juice subscription services are also available.
“The demand for cold-pressed juices is growing thanks to the associated health benefits compared to other juicing methods. When juice is processed using heat, many of the nutrients are destroyed. No heat is introduced during the processing of our juices,” said Ashleen Montgomery, Director of Research and Development for Better Plant. “To maintain the quality and safety, our juices are treated using high pressure, eliminating the need to use preservatives or traditional pasteurization methods. We consulted with a registered holistic nutritionist on the quality of our juices and will continue to keep health and nutrition top of mind in the development of our future beverages.”
On February 8, 2021 Better Plant took over operation and ownership of the Jusu Bar business. This involved taking over the operation of one Jusu Bar retail sit down location in Cadboro Bay, Victoria, as well as juice manufacturing and sales through retail and jusubar.com, which offers delivery services of refrigerated cold-pressed juices.
The Victoria Jusu Bar is located at Cadboro Bay at 2560B Sinclair Road, 15 minutes from downtown Victoria, in British Columbia. In addition to the full line of cold-press juices, other healthy food and beverage options are available at this location. The Victoria location fulfills pick-up juice orders every Tuesday and Thursday. Better Plant’s Calgary delivery-only location offers daily direct-to-consumer deliveries of juices.
To promote sales at all locations, Better Plant will be running a series of posts on all Jusu Bar Instagram pages, and running a social media campaign on its central Jusu Juice Facebook page. The launches will also be promoted via radio and TV contests, giveaways and influencer marketing.
According to a research report by Technavio, the cold-pressed juices market is expected to grow by USD 237.77 million during 2020-2024, at a CAGR of about 6% during 2020-2024. According to Euromonitor International, by2025, eCommerce will expand by an additional $1.4 trillion and account for half the growth in the global retail sector.
Other related developments from around the markets include:
Amazon.com Inc. and Safe Kids Worldwide announced a new partnership dedicated to educating consumers and protecting kids from preventable injuries such as traffic injuries, falls, and burns. Over the coming year, Safe Kids and Amazon will host a series of events across the country for new parents to learn about infant and child safety topics, including helmet and bicycle safety, car seat safety and safe sleep practices. Safe Kids Worldwide has long-standing history of partnering with leading national companies to raise awareness about infant and child safety. This new partnership with Amazon will bring together new parents and caregivers with injury prevention experts to offer proven and practical information.
Coca-Cola Co. announced it will release first quarter 2021 financial results April 19 before the New York Stock Exchange opens. The release will be followed by an investor conference call at 8:30 a.m. ET to discuss the results. The company invites investors to join a webcast for this event at www.coca-colacompany.com/investors.
Hain Celestial Group Inc., a leading organic and natural products company with operations in North America, Europe, Asia and the Middle East providing consumers with A Healthier Way of Life reported financial results for the second quarter ended December 31, 2020. The results contained herein are presented with the Hain Pure Protein and Tilda operating segments being treated as discontinued operations. Mark L. Schiller, Hain Celestial’s President and Chief Executive Officer, commented, “We are very pleased with our second quarter results, delivering mid-single digit topline growth, several hundred basis points of gross margin improvement and strong adjusted EBITDA growth. Although the macro operating environment remains challenging, our team continues to execute well against our transformational agenda. As a result, I am confident we will continue to see solid margin expansion and profit growth as we progress through the second half of fiscal year 2021.”
Also, POWDR, an adventure lifestyle company on a mission to deliver memorable experiences, enhance people’s lives and have fun doing it, announced a new partnership with PepsiCo as the official beverage partner at 10 of POWDR’s mountain resorts and five Woodward destinations. “We’re thrilled to have PepsiCo as POWDR’s new partner because of our shared vision for animating the resort and Woodward experience,” said Wade Martin, POWDR co-president. “Together, we look forward to building stronger relationships with our guests and delivering memorable experiences they will seek out in their pursuit of the adventure lifestyle.”
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