#cyberbullying | #cyberbully | From $2B to $14B: a decade of consumer digitsation in Australia


Credit: 27707

The noughties decade was a period of unprecedented change within Australia’s technology landscape, as the National Broadband Network (NBN), and emergence of online applications and entertainment helped digital goods and services boom seven-fold. 

This is according to a comprehensive study by Telsyte, which claimed the value of the local digital goods and services market grew from $2.2 billion in 2010 to $14.4 billion in 2020. 

Described as the decade that gave the most rapid technological change in Australia’s history, the period saw the number of smartphones rise from 4.4 million in 2010 to 21.6 million in use as of last year. 

Published in the Telsyte Australian Digital Consumer Study 2021, the figures showed that the number of internet-connected devices in Australian homes grew by almost six-fold, from less than 35 million in 2010 to 193 million in 2020. 

According to the study, the NBN and mobile broadband, internet connectivity has vastly improved over the last decade and, claiming that more than 30 per cent of Australian homes are now on a 100Mbps or faster speed plan compared to 78 per cent that were on ADSL plans with average speeds less than 15Mbps.  



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