#cyberbullying | #cyberbully | The not so depressing future of social media

Post the pandemic, as we all embrace localised cultures, there is going to be an increasing demand for localised content (e.g. India-focused ShareChat has nearly 280 million users) and like-minded chat rooms to discuss content without putting each other down. In course of time, there is going to be a greater demand for end-user authentication to prevent the menace of anonymous cyber-bullying that has led to the death of many popular K-pop stars.

To prevent the menace of doomsday scrolling, some emerging social media platforms (e.g. Sundayy) are allowing sharing only on certain days of the week and limiting access on the platform. It is a matter of time before likes and comments are removed for all consumers to prevent the comparison syndrome.

As an ecosystem, social media is likely to head towards the WeChat model where it serves a far greater purpose of driving social interactions, providing news services, allowing transactions like utilities payments, fixing doctor appointments, and even applying for visas. Even in countries like India, the future of social commerce (as the funding of Meesho indicates) is likely to rise disproportionately.

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