More TikTok videos were removed in India than any other market. The United States was second, with nearly 10 million videos removed. Videos removed globally accounted for less than 1% of the total uploaded to the platform, TikTok said.
India was a huge market for TikTok before the government banned it and several other well-known Chinese apps in late June, citing a “threat to sovereignty and integrity.” The move followed a border clash between the two countries earlier in the month that left at least 20 Indian soldiers dead.
India had been the biggest driver of new TikTok downloads, generating close to 660 million installs since its launch in 2017, according to analytics firm Sensor Tower. ByteDance had forecast over $1 billion in advertising revenue from India this year, most of it generated by TikTok, according to estimates from consulting firm R3.
In its transparency report, TikTok said that of the roughly 105 million videos it removed worldwide in the first half of this year, 31% were taken down for containing “adult nudity and sexual activities” and 22% were removed for “minor safety,” according to the report.
Like other popular social media platforms, TikTok doesn’t allow sexually explicit content on its app. The company also noted that “overtly sexual content can be offensive within certain cultures.”
Last year, TikTok was blocked in India for about a month after an Indian court ruled that it could expose children to sexual predators, pornographic content and cyberbullying. The court reversed its decision following an appeal by ByteDance, which said at the time that it would continue to enhance safety features.
TikTok has not been so lucky this time around. The company said in July it is working with the Indian government to try to allay its concerns.