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La Liga’s FIFA Esports Challenge Sponsored by Verizon Scores 4.6 Million Views


Andrew Cohen

More than 6,300 U.S. fans competed in last year’s inaugural La Liga All-Star Gaming Challenge, according to new data shared by the Spanish soccer league. La Liga partnered with Verizon to organize the FIFA esports tournament with the goal to engage with the Hispanic American gaming community.   

 Esports tournament platform Boom.TV hosted the gaming challenge, which accrued 4.6 million video views and 190 million impressions across 6.4 million minutes of streamed content. Gamers were able to stream and play FIFA against La Liga players such as Luis Suárez, João Félix, Sergiño Dest, Diego Lainez and Hector Herrera, as well as USWNT star Allie Long.  

 The event began in May with online showcases held for fans based in San Diego, Houston, San Antonio, Dallas, Chicago, Miami, New York and Los Angeles. It concluded in October with eight gamers invited to a finals event at La Liga’s headquarters in Madrid. The fans also received VIP tickets to an Atlético de Madrid vs Real Betis match, a tour of Real Madrid’s Santiago Bernabéu Stadium and the opportunity to meet former La Liga players. 

 “Verizon, in partnership with LaLiga, harnessed the power of gaming within the Hispanic community and brought together fans who share a love for the FIFA video game,” Mark Chang, director of sponsorship and partners at Verizon, said in a statement.  

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