From their user data, Circle has seen average household screen time spike — up 56.5% for kids, 50.4% for teenagers, and 39.5% for adults.
“According to our customers, between school assignments and remote learning ‘classrooms,’ regular screen time restrictions may be exceeded by early morning hours. Parents have reported their children spend five times more time on screens compared to weekdays prior to quarantine,” Patrick Wilson, Director of Customer Experience at Circle, tells Parentology.
Increased screen time is due to both kids connecting to friends they’re used to seeing daily and online learning through apps like Zoom, Houseparty, Schoology and Canvas.
Parents are also utilizing screen time management and app restrictions now more than ever. There is a 50% increase in usage of the Circle App to view online usage and usage of the screen time limit feature has increased by 60%.
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Wilson points out there’s a change in the limits and restrictions to video games like Fortnite — both decreases and increases. “While some parents have set stricter limits to ensure children are not spending too much time playing them, some parents have reported easing up on video game time limits since they serve as a way for kids to connect with their friends online,” Wilson says.
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Both YouTube and TikTok maintained their rankings as the top two apps facing some form of restriction during quarantine. Wilson says, “Although parents have succeeded in placing time restrictions on YouTube, due to the nature of the site, parents still worry whether the content their child is viewing is appropriate.”
Likewise, TikTok is also on many parents’ radars as it has quickly become one of the most popular social media platforms for users and in headlines as one of the unsafe apps for kids. Despite having predominantly young users, some content is quite harmful and landed young users in hot waters. From racist hate speech getting teens expelled from high schools to viral challenges resulting in lawsuits, parents remain concerned about their kids’ presence on the app.
Circle — Patrick Wilson, Director of Customer Experience