Social streaming and building digital communities
- 74% of Gen Z teens say they are likely to talk about their favorite video content with people outside of their homes.
- Over half of Gen Z respondents (55%) say they are likely to post about it on social media.
63% say they are likely to watch new content based on recommendations from other people.
Magid’s study indicates that digital communities surrounding content sharing is mainstream for Gen Z teens.
“Teens like being able to pass something along to their friend or group of friends and say, ‘Hey, check this out,’” says Ludwig. “That’s just how they live and they’re doing it constantly throughout the day, it’s a nonstop thing.”
TikTok outperformed Twitter and Snapchat
One site that seems to be the platform of choice for Gen Z teens—before and during the pandemic—is TikTok. So far in 2022, 69% of TikTok users in the United States are teenagers. According a recent Forbes report, TikTok is topping Twitter and Snapchat in both popularity and revenue.
“On TikTok, I could be scrolling for maybe an hour or more without realizing it,” says 17-year-old Jonathan.
According to Magid’s Video Entertainment Study, the top reasons teens said they use TikTok is to laugh, share videos with their friends and discover new content such as new movies, new musicians, new products and more.
But TikTok is more than a place where teens can go for funny videos. The platform has also become a source for where they get their news and information. According to Ludwig, this presents a valuable opportunity for parents and caregivers to teach their children how to become informed citizens.
“Parents should be ready to have a proactive conversation with their children about checking sources and not sharing questionable material,” Ludwig suggests. “If your child comes to you with a news story from social media, embrace that moment. It’s important to have ongoing conversation anytime something major is happening in the world.”
Sharing streaming service passwords
“Yeah, I’ve shared my password with my friend,” says Ashley, who is 16. “I gave her my Netflix password because she didn’t have Netflix. My other friend gave me her Hulu information because she wanted me to watch this show, and I didn’t have Hulu at the time. I wouldn’t just give her information to someone else. I mean I would ask her first if I could.”