Why the Obsession?
It may seem foreign to parents, but making a YouTube video isn’t all that much different from wanting to stage a talent show for friends and family; it’s just the audience that’s bigger.
“Even though you may have concerns about the risks of broadcasting on the web—and they are legitimate,” says this article from Common Sense Media, “your kid may see it as a way of expressing herself, learning digital video skills, sharing with friends and experimenting creatively. It’s important to balance your concerns with the benefits she can reap.”
“With your guidance and support, she can do it safely, and it might be a fun project that may be useful down the road. In fact, more and more kids are using their online channels—whether it’s a Tumblr blog, an Instagram photo collection or a Snapchat story—as digital portfolios to showcase their work to employers, colleges and potential collaborators.”
At What Age Can You Start a YouTube Channel?
Officially, YouTube forbids children under the age of 13 from creating their own accounts, and children between ages 13 and 17 are only allowed to open accounts with parental permission. Of course, these rules don’t say anything about parents opening an account for their child; this is allowed. Ryan, the eight-year-old star of Ryan’s World, is one of YouTube’s biggest stars, with over 24 million subscribers tuning in to watch him play and review toys, do science experiments and more. It’s no paltry gig—Ryan earned a reported $24 million in 2019, which includes revenue from not only his YouTube Channel but also his line of toys that can be found at big box stores everywhere.
“Ryan was watching a lot of toy review channels—some of his favorites are TheTubeFamily and Hulyan Maya—because they used to make a lot of videos about Thomas the Tank Engine, and Ryan was super into Thomas,” his mother said in an interview with TubeFilter. “One day, he asked me, ‘How come I’m not on YouTube when all the other kids are?’ So we just decided—yeah, we can do that. Then, we took him to the store to get his very first toy—I think it was a LEGO train set—and it all started from there.”
How to Start a YouTube Channel for Kids
1. Create a Gmail account for your child if they are under 13 years old. This will give them a YouTube account, but not a YouTube channel.
2. Create a YouTube Channel by clicking on “Select My Channel” on the sidebar on the left side of the YouTube homepage. This is where users can select the name to be associated with their YouTube channel. For kids, do not use their real/whole names since these names will be broadcast to anyone watching the videos.
3. Set the privacy settings so that everything is private or unlisted. Private means that only those you invite to view the channel will be able to watch the videos; unlisted means only those with the particular video links will be able to see them. Also, turn off comments so your kid won’t have to read any unkind or inappropriate remarks from other users. Note: These privacy settings mean that only friends and family can view your child’s page, which is great when it comes to keeping them safe; not so great if they’re trying to build a following.
For more details on setting up a YouTube channel, click here. For points to consider before doing it, click here.
Tips for Keeping Kids Safe Online
Edit for Privacy Purposes
Since putting up videos on YouTube essentially allows anyone (depending on your channel’s privacy settings) to see and hear your child, parents must keep a close eye on what their kids are doing to make sure they aren’t accidentally revealing any personal information. We recommend that you don’t allow your children to show their faces in their videos. This means OK to narrating Minecraft games, sporting events and stop-motion animation shows, and yes to a stuffed animal or puppet performances where they do the voices.
Also, YouTube has new safety measures when it comes to kids. Parents will be able to create a supervised Google account, which will come with content settings and limited features. You can see all the details here.
Be Their #1 Viewer
Be sure to watch all of the videos your child posts. This can be tedious, but you have to make sure your kids aren’t accidentally revealing any personal information (where they go to school, where they live, etc.).
Put Limits on Recording Time
Like any other screen time activity, it’s best to limit your child’s recording sessions to 30-60 minutes.
Make Videos with Them
It can be a fun family activity if you help your kids make a video to publish online. They’ll love getting YouTube time, and you’ll love being able to add some grown-up finesse to the project. Here’s our step-by-step tutorial that’ll give you all the details, plus the best gadgets to buy.