Guard Justin Kier said attending a “basketball school” helps with his personal branding.
‘The opportunities are limitless’
When Kier was looking for a new school after being given a sixth season of eligibility — he played his first four years at George Mason before transferring to Georgia, and then to Arizona — he was looking for a program in the spotlight.
“That’s one of the reasons I chose to come here, to be part of a ‘basketball school,’ a part of a blue blood,” he said. “I’ve already seen it in spurts. Man, they dig into Arizona basketball. It comes with excitement, pressure, a lot of things. To get where I want to go, and I know the team as well, you have to go through that. With his fan base, the DYME program can only blow us up. We’re like the Lakers in Tucson. People want to know about LeBron, AD and Russ do.