It also found that YouTube’s theoretical age restriction is not enforced …
The data was gathered by Qustodio through its parental control app. This monitors which apps are used by kids, and for how long, presenting reports to parents. The data spans the period from February 2019 to April 2020.
A new study on kids’ app usage and habits indicates a major threat to YouTube’s dominance, as kids now split their time between Google’s online video platform and other apps, like TikTok, Netflix and mobile games like Roblox. Kids ages four to 15 now spend an average of 85 minutes per day watching YouTube videos, compared with 80 minutes per day spent on TikTok. The latter app also drove growth in kids’ social app use by 100% in 2019 and 200% in 2020, the report found […]
Kids are now watching twice as many videos per day as they did just four years ago. This is despite the fact that YouTube’s flagship app is meant for ages 13 and up — an age-gate that was never truly enforced, leading to the FTC’s historic $170 million fine for the online video platform in 2019 for its noncompliance with U.S. children’s privacy regulations.
While YouTube created YouTube Kids for those below age 13, most are instead using the standard app.
The [main] app today is used by 69% of U.S. kids, 74% of kids in the U.K. and 88% of kids in Spain. Its app for younger children, YouTube Kids, meanwhile, is only used by 7% of kids in the U.S., 10% of kids in the U.K. and wasn’t even on the radar in Spain.
When it comes to games, Roblox has proved the biggest hit. By February of this year, it was actually used by the majority of US kids in this sample.
Roblox dominates in the U.S. and U.K., where 54% and 51% of kids play, respectively. In Spain, only 17% do. Instead, kids in Spain currently prefer Brawl Stars […]
In February 2020, this one game accounted for 81 minutes per day, on average […] During COVID-19 lockdowns, the kids who played Roblox increased their time spent in the game, up 31% [in the US].
Similarly, Minecraft is used by 31% of kids in the U.S., 23% in the U.K. and only 15% in Spain.
It’s no surprise that TikTok is so popular with kids: the app crossed two billion downloads in April of this year. It is now facing competition from what appears to be a well-funded clone.
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