Social video app Triller jumped to the top of the App Store and is now ranked No. 1 in Top Free Apps. As TikTok faces uncertainty in the U.S. between being banned or bought, it continues to claim a high but lower ranking at No.3.
Social video apps play an increasingly important role in the social media ecosystem. That’s why millions are biting their nails over the future of TikTok and eagerly joining similar platforms like Triller. Especially in the wake of current events, social video platforms have been key to capturing footage that may other wise go unseen. However, the ecosystem is starting to change.
President Trump wants to ban TikTok after expressing that it may pose a national security threat since Chinese officials could be collecting data on Americans who use the app. TikTok is owned by the Beijing-based internet technology company, Bytedance. Triller, however, is based in Los Angeles and uniquely positioned for success with these potential changes.
Triller rose to the No. 1 spot in the App Store across 85 countries, according to Sensor Tower data provided by Triller. Before success in U.S. charts, Triller was already on the rise in other countries thanks to TikTok concerns and bans worldwide. For example, following TikTok’s ban in India, Triller reached No.1 in India’s photos and videos section of the App Store early in July.
Key app differences. While both are apps are social video-sharing platforms, Triller automatically edits user videos using AI-powered software. TikTok users, however, edit their own videos and have more options in doing so.
Triller has been focused on developing its strategy to compete with TikTok more directly, including via sourcing TikTok talent. Josh Richards is a TikTok star. Now, he’s also the chief strategy officer at Triller. The teen executive has even shared Triller-promoting videos with this 20+ million TikTok followers.
As teens and young adults across the country may be panicking or confused with what’s going on with TikTok, it’s possible some version of the app is here to stay after all. Microsoft has expressed interest in purchasing TikTok and avoiding its ban in the U.S. According to CNBC, Microsoft aims to save TikTok and seal a deal by September 15. TikTok’s value is rumored to be around $50 billion.
Still, TikTok’s shaky future is giving way to a trend of which Triller’s rise in the charts may be an early sign: increased competition in social video apps. Today, Snap announced it is working with music publishers to add a feature where Snapchat users can use music with their videos. This is in direct competition with social apps like TikTok and Triller.
As news continues to develop around TikTok’s status in the U.S., other social video apps’ success will be determined by their strategy in converting users and gaining top influencer endorsements.
8/5 Update: Today, Triller ranks 49 in the App Store. TikTok is No. 2 while the No. 1 spot has been claimed by the makers of the most hyped chicken sandwich, Popeyes.