Research suggests that parents in the south west are the most lenient in history.
The research is compared to previous generations in the region, with more than half of parents agreeing that they take a relaxed approach to raising their children, with very few or inconsistent rules.
The survey, carried out on behalf of name label manufacturer My Nametags, saw almost two thirds of people claiming that their own parents took a strict and clear approach to rules when they were growing up.
Around 42 per cent of modern parents are more relaxed about what their children eat and drink than their own parents were, whilst 36 per cent don’t expect their children to help with household chores.
Over two thirds of modern parents in the South West believe that they make more effort to spend quality time with their children than their parents did with them.