Men across the world are painting one in five of their fingernails with nail varnish to raise awareness about the disturbing fact that one in five children are physically or sexually abused before the age of 18.
By uploading their photos to social media with the hashtag #polishedman, the supporters are literally helping to point the finger at child abuse.
It’s part of YGAP’s Polished Man campaign, which runs until October 15 and challenges men to adopt the beauty trend for a good cause.
YGAP’s CEO Elliot Costello came up with the idea for Polished Man after a visit to Cambodia.
He met a young girl called Thea who drew a heart on Elliot’s palm and painted his nails blue.
Inspired, he made a painted nail the symbol of his company’s campaign to end child abuse.
The Australian company aimed the campaign at males because 90 per cent of all sexual violence committed against children is perpetrated by men.
The site’s website says: ‘Being a Polished Man means challenging violent behaviour and language, both locally and globally.
‘We hope that as the campaign progresses each year, men will lead a change in the conversation about what it means to be a man – including leadership, mateship and courage that serves to help, not harm.