A 14-year-old boy took his own life after he was relentlessly bullied, his parents said.
Sam Abel was ‘bombarded with spiteful messages’ on social media by bullies who were jealous of his good grades.
His parents have spoken about their devastation at their son’s death.
An inquest heard how Sam had shared text messages with friends about his depression and suicidal thoughts before the tragic incident took place on January 8.
He told close friends, ‘I want to die, to prove a point.’
Bullies hid his school books from him, punctured his water bottle and called him a ‘snitch’ when he confided in teachers.
And his parent have revealed that he was devastated when, as a keen cyclist, he was bullied because he wore a cycling helmet – and thugs even slashed his bike tyres.
Mark and Anita Abel have said that their sons death will ‘haunt them for the rest of their lives’ after he could no longer cope with daily abuse and killed himself by jumping from the roof of a city centre car park in Worcester.
Sam, who was a pupil at Tudor Grange Academy School, was first bullied at school and then things moved online too and he was receiving messages via snap chat and Facebook messenger on a daily basis, his parents said.
Sam’s dad, Mark said: ‘We will never know how serious those messages were because the police cannot get access to the messages due to encryption.’
His parents describe how their son was first bullied in primary school, in year 6, but that they were unaware how badly things had escalated.
Mark said: ‘He did a good job of hiding everything and put up a front and we assumed everything was fine.
‘You put measures in place to make sure your kids are safe but they even bullied him for wearing a crash yellow crash helmet and jacket.
‘We visited the school numerous times but he hated us going down there because he thought the bullies would call him a grass.’
Sam’s parents said he never really settled on one friend but moved between groups but noticed the bullying he suffered escalated when he went on a school skiing trip to Austria, last Easter.
Mark said: ‘It should of been the best trip of his life but he called us up every night crying, to the point that we wanted to bring him home.
‘They would torment him in the dormitories at night, name calling and playing pranks, pushing him.’
However Sam’s parents described how he had began to improve over the last year in all his school subjects and seemed much happier about attending school.
The young student excelled in business and had dreams of becoming the next Alan Sugar, having already set up two successful Youtube channels, reviewing products for the shopping site, Amazon.
Mum, Anita, 47, described the day it happened: ‘His dad was away on a skiing trip and I had asked him to help with some housework.
‘We had a very small disagreement and he said he was going out to clear his head but he never came home.
‘I never told him I loved him that day. He was all alone and he carried those thoughts for months before he climbed those stairs.’
The family are now trying to deal with the impact of losing Sam, who was also a carer for his dad, after Mark lost his sight 6 years ago.
Mark, who also served in the armed forces, said: ‘If we went out anywhere he was my eyes, he would grab my arm and guide me.
‘We did a lot of charity work together for Blind Veterans UK.’
However the couple have vowed not to let the bullies win and Mark said: ‘Getting angry over the bullies is not going bring him back and Sam wouldn’t want to see us suffer.
‘They will live with their own guilt for the rest of their lives.’