While the beauty industry’s lack of representation should bear some responsibility, attitudes are slowly changing. Recently, skincare brand Skin Proud has made an effort to feature models with acne in their online marketing. Their Be Proud, Not Perfect campaign champions “texture, pores, blemishes and all” and the brand is committed to featuring diverse and inclusive models, as well as unfiltered and unretouched images. The consumer goods corporation Unilever also recently announced plans to remove the word ‘normal’ – which could imply that skin conditions such as acne are abnormal – from the packaging of all beauty products under its umbrella. It has been hailed as a positive move and will hopefully help to normalise textured and acne-prone skin types.