Webstore builder Sirclo has acquired top parenting e-marketplace Orami for an undisclosed amount to improve its human resources and penetrate the Indonesian parents market.
Sirclo wrote in a Wednesday statement that Orami’s online community had tens of thousands of mothers, who are generally the dominant purchasing decision makers in most Indonesian homes, a ripe market for the thousands of brands using the webstore builder.
According to iPrice data in the fourth quarter of 2020, Orami was the sixth-most-visited e-commerce website in Indonesia and the first among the Mom and Baby verticals.
“This corporate action can expand the enabler services that Sirclo offers to brand owners who are seeking to enter the online market,” said Sirclo founder and chief executive Brian Marshal.
The statement also said that, after the acquisition, Orami chief executive Ferry T…